Born Again Ideology

By Jean Baudrillard (translation by Brian Singer)

Seduction is Jean Baudrillard’s most provocative book. Here, under the sign of seduction, all modern theory is put into question. Seduction speaks of the sudden reversibility in the order of things where discourse is absorbed into its own signs without a trace of meaning. In the sudden triumph of seduction in apocalyptic culture there is also signaled the end of history. As Baudrillard says, “Nothing can be greater than seduction itself, not even the order that destroys it.”

ISBN: 0-920393-25-X, paper. Copyright (c) 1979, Editions Galilée (c) 1990 paper, 2011 ebook, New World Perspectives, CultureTexts Series.